As many of my friends already know, im working on an online archive of Apple related commercials and institutional videos, so well, some days ago i received a series of uMatic tapes, and i found this inside one of them.
This is, in my humble opinion, one of the better (if not the better one) examples of clean institutional advertising & branding, and one of those commercials that “touch your heart”.
Quick Tip: In recent pre-releases of Mac OS X Leopard, you will find the whole narration for this commercial in the high resolution icon of the “Text Edit” application.
I hope you enjoy this, because you wont find a better quality version in the whole web ;)
Please note that you will need a 512kbps internet connection (or faster) in order to watch this video without interruptions.
[vidipress mode=”rtmp” rtmpid=”massanti.com/td_hq” /]
Quote from Wikipedia: “Think Different was an advertising slogan created for Apple Computer in the late 1990s by the Los Angeles office of advertising agency TBWA\Chiat\Day. It was used in a famous television commercial, several print advertisements, and several television advertisements for Apple products. Apple’s use of the slogan was discontinued with the start of the Apple Switch ad campaign in 2002. The slogan may have been a play on the venerable IBM Think motto coined by Thomas J. Watson.”