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	<title>Diego's Rants &#187; apple</title>
	<atom:link href="http://blog.massanti.com/tag/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.massanti.com</link>
	<description>Confessions from a Geek</description>
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		<title>The all new 52&#8243; Apple Cinema Display.</title>
		<link>http://blog.massanti.com/2009/12/13/the-all-new-52-apple-cinema-display/</link>
		<comments>http://blog.massanti.com/2009/12/13/the-all-new-52-apple-cinema-display/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 12:15:27 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[Apple / Macintosh]]></category>
		<category><![CDATA[Computers & Tech]]></category>
		<category><![CDATA[General Rants]]></category>
		<category><![CDATA[Web & Design]]></category>
		<category><![CDATA[pictures]]></category>
		<category><![CDATA[apple]]></category>

		<guid isPermaLink="false">http://blog.massanti.com/?p=1119</guid>
		<description><![CDATA[No words&#8230;.]]></description>
			<content:encoded><![CDATA[<p>No words&#8230;.</p>
<div id="attachment_1120" class="wp-caption aligncenter" style="width: 310px"><a href="http://blog.massanti.com/wp-content/uploads/2009/12/trucolor.jpg" rel="shadowbox[post-1119];player=img;"><img class="size-medium wp-image-1120" title="The new 52&quot; HD Apple Cinema Display" src="http://blog.massanti.com/wp-content/uploads/2009/12/trucolor-300x139.jpg" alt="The new 52&quot; HD Apple Cinema Display" width="300" height="139" /></a><p class="wp-caption-text">The new 52&quot; HD Apple Cinema Display</p></div>
<p style="text-align: center;">
]]></content:encoded>
			<wfw:commentRss>http://blog.massanti.com/2009/12/13/the-all-new-52-apple-cinema-display/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Updated HE-AAC (aacPlus) reference encoder for Mac OS X</title>
		<link>http://blog.massanti.com/2009/12/07/updated-he-aac-aacplus-reference-encoder-for-mac-os-x/</link>
		<comments>http://blog.massanti.com/2009/12/07/updated-he-aac-aacplus-reference-encoder-for-mac-os-x/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 00:10:55 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[Apple / Macintosh]]></category>
		<category><![CDATA[Audio Tech]]></category>
		<category><![CDATA[Computers & Tech]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Software Development]]></category>
		<category><![CDATA[aac]]></category>
		<category><![CDATA[aacPlus]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[encoding]]></category>

		<guid isPermaLink="false">http://blog.massanti.com/?p=1038</guid>
		<description><![CDATA[This is an updated build of the 3GPP group AAC Plus (or HE-AAC) reference audio encoder for Mac OS X 10.5 &#8220;Leopard&#8221; or newer. You can get the binary build (3 way universal binary with PowerPC, i386 and x86_64 architectures) here: enhAacPlusEnc for Mac OS X Leopard, Binary build with 3 architectures. Xcode project (3.2 [...]]]></description>
			<content:encoded><![CDATA[<p>This is an updated build of the 3GPP group AAC Plus (or HE-AAC) reference audio encoder for Mac OS X 10.5 &#8220;Leopard&#8221; or newer.</p>
<p>You can get the binary build (3 way universal binary with PowerPC, i386 and x86_64 architectures) here:</p>
<p><a href="http://blog.massanti.com/wp-content/uploads/2009/12/enhAacPlusEnc.zip">enhAacPlusEnc for Mac OS X Leopard, Binary build with 3 architectures.</a></p>
<p>Xcode project (3.2 or newer) can be downloaded here:</p>
<p><a href="http://blog.massanti.com/wp-content/uploads/2009/12/enhAacPlusEnc1.zip">enhAacPlusEnc Xcode project (3.2 or newer)</a></p>
<p>For more info visit the original post <a href="/2007/09/30/he-aac-plus-encoder-mac-universal-binary/">here</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HE-AAC Support in the QuickTime API, finally.</title>
		<link>http://blog.massanti.com/2009/09/13/he-aac-support-in-the-quicktime-api-finally/</link>
		<comments>http://blog.massanti.com/2009/09/13/he-aac-support-in-the-quicktime-api-finally/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 23:18:05 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[General Rants]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[QuickTime]]></category>

		<guid isPermaLink="false">http://blog.massanti.com/?p=986</guid>
		<description><![CDATA[Looks like Apple finally added HE-AAC audio decoding capabilities to both QuickTime X and iTunes 9. I have been praying for this for a long long time, seems like it is finally a fact and it works flawlessly.]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.massanti.com/wp-content/uploads/2009/09/Screen-shot-2009-09-13-at-8.09.58-PM.png" rel="shadowbox[post-986];player=img;"><img class="alignright size-medium wp-image-987" title="iTunes 9 info window, you can see the High-Efficiency profile for the audio stream." src="http://blog.massanti.com/wp-content/uploads/2009/09/Screen-shot-2009-09-13-at-8.09.58-PM-300x279.png" alt="iTunes 9 info window, you can see the High-Efficiency profile for the audio stream." width="300" height="279" /></a>Looks like Apple finally added HE-AAC audio decoding capabilities to both QuickTime X and iTunes 9. I have been praying for this for a long long time, seems like it is finally a fact and it works flawlessly.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The digital certificate breakage</title>
		<link>http://blog.massanti.com/2009/09/05/the-digital-certificate-breakage/</link>
		<comments>http://blog.massanti.com/2009/09/05/the-digital-certificate-breakage/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 01:42:29 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[Apple / Macintosh]]></category>
		<category><![CDATA[Computers & Tech]]></category>
		<category><![CDATA[General Rants]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[MediaInfo Mac]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://blog.massanti.com/?p=980</guid>
		<description><![CDATA[So um&#8230; some weeks ago I released a new version of MediaInfo Mac with several fixes on my own code, with also a newer build of the MediaInfo Lib by Jerome Martinez, and, finally, a newer version of Sparkle (the amazing framework that i use for the automated software updates). To make a really long [...]]]></description>
			<content:encoded><![CDATA[<p>So um&#8230; some weeks ago I released a new version of <a href="http://mediainfo.massanti.com">MediaInfo Mac</a> with several fixes on my own code, with also a newer build of the <a href="http://mediainfo.sourceforge.net">MediaInfo Lib by Jerome Martinez</a>, and, finally, a newer version of <a href="http://sparkle.andymatuschak.org/">Sparkle</a> (the amazing framework that i use for the automated software updates).<br />
To make a really long story very short, Sparkle changed an important behavior: Now each and every update that I release has to be signed with a digital certificate, which is nothing but good, because it gives an extra layer of security for the final users.<br />
Bad news are that I totally missed that part in Sparkle&#8217;s release docs, so I released an update <strong>without</strong> the certificate, and from there on, users were stuck on that version without the possibility to update.<br />
I still had the ability to show to the users a nice dialog informing them about my error and kindly asking to update manually, but even that, i still can see that a LOT of people is still using the broken version (0.7.7.58), which leads me to the following conclusion:<br />
<em>Most people will <strong>NOT</strong> upgrade their software unless the process is totally automatic and painless, not even users of MediaInfo which are usually over the &#8220;Average Joe&#8221;.</em></p>
<p>This can be seen on the <a href="http://mediainfo.massanti.com/usage/">usage statistics that i keep</a> (which I did reset some hours ago btw, due to some preparations for the upcoming MediaInspector beta) where you can see that there are still a LOT of users stuck on 0.7.7.58.<br />
So to sum things up:</p>
<ul>
<li>If you are using Mac OS X 10.4 &#8220;Tiger&#8221;, the latest version that you can use is 0.7.17.3, get it <a href="http://mediainfo.massanti.com/releases/mediainfo_mac_0.7.17.3.dmg">here</a>.</li>
<li>If you are on Mac OS X 10.5 &#8220;Leopard&#8221; or newer, just get the latest version <a href="http://mediainfo.massanti.com/releases/latest.dmg">here</a>.</li>
</ul>
<p>Cheers!.</p>
<p>Diego.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Why the new tabs in Safari 4 are a shame&#8230;</title>
		<link>http://blog.massanti.com/2009/02/25/new-tabs-in-safari-4/</link>
		<comments>http://blog.massanti.com/2009/02/25/new-tabs-in-safari-4/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 14:44:13 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[Apple / Macintosh]]></category>
		<category><![CDATA[Computers & Tech]]></category>
		<category><![CDATA[General Rants]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[safari]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://blog.massanti.com/?p=892</guid>
		<description><![CDATA[So yesterday I downloaded the new Safari 4 beta release from Apple&#8230; and yes, it is faster, the new &#8220;top sites&#8221; feature is kinda &#8220;cool&#8221;, but I happen to see way too much &#8220;Chrome like&#8221; UI features here, specially, the new tabs design. Apple clearly wanted to imitate the tabs in Chrome, but they did [...]]]></description>
			<content:encoded><![CDATA[<p>So yesterday I downloaded <a href="http://blog.massanti.com/wp-admin/post.php?action=edit&amp;post=892">the new Safari 4 beta release from Apple</a>&#8230; and yes, it is faster, the new &#8220;top sites&#8221; feature is <em>kinda</em> &#8220;cool&#8221;, but I happen to see way too much &#8220;Chrome like&#8221; UI features here, specially, the new tabs design. Apple clearly wanted to imitate the tabs in Chrome, but they did it wrong, because, if you have 3 opened tabs and you want to reach the 3rd one, the distance between Tab 1 and Tab 3 is more than <strong>2/3</strong> of your screen (or more than 1000 pixels in most standard screens).</p>
<p>Die hard apple fanboys have told me things like &#8220;It&#8217;s just a matter of getting used to them&#8221; or &#8220;You have to use keyboard shortcuts to switch tabs&#8221;.</p>
<p>Well, let me tell you that i see <strong>no reason</strong> why i should <em>&#8220;get used&#8221;</em> to something that I <strong><span style="text-decoration: underline;">don&#8217;t</span></strong> like at all, and let me also tell you that when I&#8217;m browsing the web, i usually <strong><span style="text-decoration: underline;">DON&#8217;T</span></strong> use the keyboard at all which is why I&#8217;m blaming at the new tabs. Of course, thanks god you can <a href="http://swedishcampground.com/safari-4-hidden-preferences">switch back to the old tabs scheme</a>, but right now, the preference is hidden, so i really hope that apple adds this as a standard preference for the final release.</p>
<p>Anyway, a video is better than a thousand words.</p>
<blockquote><p>Last minute note&#8230;. while editing this post, i found that Safari 4 breaks the Rich Text Editor in WordPress, but since it is yet a beta, i guess it&#8217;s ok.</p></blockquote>
<p><img src="http://blog.massanti.com/wp-content/plugins/flash-video-player/default_video_player.gif" /></p>
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		<slash:comments>9</slash:comments>
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		<title>iPhone&#8217;s &#8220;Code Signing&#8221;: Is there any limit for the ridiculous ?</title>
		<link>http://blog.massanti.com/2008/03/09/iphone-code-signing-thoughts/</link>
		<comments>http://blog.massanti.com/2008/03/09/iphone-code-signing-thoughts/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 11:45:52 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[Apple / Macintosh]]></category>
		<category><![CDATA[Computers & Tech]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[ridiculous]]></category>
		<category><![CDATA[SDK]]></category>
		<category><![CDATA[signing]]></category>

		<guid isPermaLink="false">http://massanti.com/2008/03/09/iphone-code-signing-thoughts/</guid>
		<description><![CDATA[Some hours ago i was pointed to an interesting post about the new &#8220;code signing&#8221; features that Apple is going to implement for the iPhone software developers, and honestly, I am speechless&#8230; There was a time when i used to believe that there was a good reason for Apple to be so closed in some [...]]]></description>
			<content:encoded><![CDATA[<p>Some hours ago i was pointed to an <a href="http://www.rogueamoeba.com/utm/2008/03/07/code-signing-and-you/">interesting post about the new &#8220;code signing&#8221; features</a> that Apple is going to implement for the iPhone software developers, and honestly, I am speechless&#8230;<br />
There was a time when i used to believe that there was a <strong>good</strong> reason for Apple to be so closed in some aspects: <em>To keep the user experience as clean and smooth as possible.</em><br />
That could explain several behaviors in the iTunes Music Store, in the iPod and of course in the whole Mac platform, but after reading several times this <a href="http://www.rogueamoeba.com/utm/2008/03/07/code-signing-and-you/">great article at Rogue Amoeba&#8217;s blog</a>, just one thing comes to my mind&#8230; <em>&#8220;is there any limit ?&#8221;</em>.</p>
<p>I still can&#8217;t believe the fact that it is just <strong>NOT</strong> possible to load an application inside an iPhone unless it&#8217;s <em>blessed</em> (read: digitally signed) by Apple, and yes, you read it right, <strong>not even for testing purposes</strong>, which means that if you want to start writing some code for the iPhone, you have to a) buy a <strong>$99</strong> testing certificate, and b) buy an extra iPhone compatible with that extra certificate.<br />
But the story continues&#8230;.</p>
<p>Apple seems to have a list of things that they are not going to <em>bless</em>, like for example Porn, or &#8220;Bandwidth Hog&#8221; applications, and there is also the &#8220;unforeseen&#8221; category, which translated to plain English means &#8220;anything that we don&#8217;t like at all or we consider bad for our business model&#8221;.</p>
<p>I happen to believe that protecting the user experience as much as you can is a good thing, and that is mainly the reason because Mac OS is more enjoyable than any other OS out there, no discussion there, but when a company starts telling me what I am allowed to run <strong>(or not)</strong> on a device that i <strong>OWN</strong>, I think that something is really wrong. In my particular case, I don&#8217;t own an iPhone (and not even planning to own one, mostly because I use Nextel, and I wouldn&#8217;t change it for anything), for the contrary i own a Motorola headset, and i can load any application on it, or even write my own if I feel like.</p>
<p>No matter how much I love Apple and their products, I think that freedom of choice is one of the most valuable things that our society must protect, and while I read a lot of forum / blog posts by the so called <em>&#8220;Apple fanboys&#8221;</em> saying things like <em>&#8220;if you don&#8217;t like it, don&#8217;t buy it&#8221;</em> I just don&#8217;t want to believe what could happen if a company with this way of thinking becomes the market leader.</p>
<p>I have yet to see the evolution of this whole thing, but right now this just makes me re-think if some other <em>eternally blamed</em> companies are really sooooo evil after all&#8230;</p>
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		<item>
		<title>&#8220;Here&#8217;s to the crazy ones&#8221;. Remake of the &#8220;Think Different&#8221; soundtrack.</title>
		<link>http://blog.massanti.com/2007/10/04/apple-think-different-soundtrack-remake/</link>
		<comments>http://blog.massanti.com/2007/10/04/apple-think-different-soundtrack-remake/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 17:34:49 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[cubase]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[miroslav]]></category>
		<category><![CDATA[remake]]></category>
		<category><![CDATA[soundtrack]]></category>
		<category><![CDATA[steinberg]]></category>
		<category><![CDATA[strings]]></category>
		<category><![CDATA[think]]></category>
		<category><![CDATA[vituos]]></category>
		<category><![CDATA[waves]]></category>

		<guid isPermaLink="false">http://massanti.com/2007/10/04/apple-think-different-soundtrack-remake/</guid>
		<description><![CDATA[It was some days ago that i had some free time and i decided to re-create the glorious soundtrack from the Apple&#8217;s &#8220;Think Different&#8221; TV commercial. I don&#8217;t know who is the original author of this, so i cant really credit him / her, but whoever you are, i really love this track, in fact, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="right" src='http://massanti.com/wp-content/uploads/2007/10/einstein_thinks_different.png' alt='Einstein thinks different…' />It was some days ago that i had some free time and i decided to re-create the glorious soundtrack from the Apple&#8217;s <a href="http://massanti.com/2007/09/25/think-different-you-wont-see-a-better-version-than-this-one/">&#8220;Think Different&#8221; TV commercial</a>.<br />
I don&#8217;t know who is the original author of this, so i cant really credit him / her, but whoever you are, i really love this track, in fact, i love it that much, that i decided to make it again.<br />
This is not an &#8220;exact&#8221; replica of the original of course, because i play it with my own style, but if you know the original, you will find that this one is pretty close to it.</p>
<p>You can listen or download the song by going <a target="blank_" href="http://www.audiofarm.org/audiofiles/103">HERE</a>.</p>
<p>For the techies out there:</p>
<p>The Piano comes from the fabulous <a href="http://steinberg.net/151+M52087573ab0.html">Steinberg&#8217;s &#8220;The Grand&#8221;</a>.<br />
The Strings are from the <a href="http://www.ilio.com/miraslov/stringens/index.html">Miroslav Vitous &#8211; String Ensembles</a> AKAI library.<br />
All this has been sequenced and mixed in my beloved <a href="http://steinberg.net/983+M52087573ab0.html">Cubase</a> sequencer and the reverb used is <a href="http://www.waves.com/content.aspx?id=250">Waves IR-1</a>.</p>
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		<title>The first ever iPod commercial by Apple</title>
		<link>http://blog.massanti.com/2007/09/27/the-first-ever-ipod-commercial-by-apple/</link>
		<comments>http://blog.massanti.com/2007/09/27/the-first-ever-ipod-commercial-by-apple/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 09:14:24 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[Apple Videos & TV Commercials]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[first]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://massanti.com/2007/09/27/the-first-ever-ipod-commercial-by-apple/</guid>
		<description><![CDATA[This is the first ever commercial for the iPod released in 2001. Not really a lot to say about this one, i personally don&#8217;t find it really &#8220;creative&#8221; when compared with other Apple campaigns, but i think it deserves a place because it was &#8220;the first&#8221;. The song used for this one is &#8220;Take California&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>This is the first ever commercial for the <a href="http://www.apple.com/ipod">iPod</a> released in 2001.<br />
Not really a lot to say about this one, i personally don&#8217;t find it really &#8220;creative&#8221; when compared with other Apple campaigns, but i think it deserves a place because it was &#8220;the first&#8221;.<br />
The song used for this one is &#8220;Take California&#8221; by <a href="http://en.wikipedia.org/wiki/The_Propellerheads">The Propellerheads</a>.<br />
Enjoy one of the very few high quality versions available on the web.</p>
<p><span class="info">Please note that you will need a 512kbps internet connection (or faster) in order to watch this video without interruptions.</span></p>
<p>[vidipress mode="rtmp" rtmpserver="rtmp://plusmediaserver.com/media/" rtmpid="iPod/1st_ipod_2001"/]</p>
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		<item>
		<title>Apple&#8217;s Think Different TV commercial, in good quality&#8230;</title>
		<link>http://blog.massanti.com/2007/09/25/think-different-you-wont-see-a-better-version-than-this-one/</link>
		<comments>http://blog.massanti.com/2007/09/25/think-different-you-wont-see-a-better-version-than-this-one/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 07:41:25 +0000</pubDate>
		<dc:creator>Diego Massanti</dc:creator>
				<category><![CDATA[Apple / Macintosh]]></category>
		<category><![CDATA[Think Different]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[high]]></category>
		<category><![CDATA[long]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[spot]]></category>
		<category><![CDATA[think different]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[version]]></category>

		<guid isPermaLink="false">http://massanti.com/2007/09/25/think-different-you-wont-see-a-better-version-than-this-one/</guid>
		<description><![CDATA[As many of my friends already know, im working on an online archive of Apple related commercials and institutional videos, so well, some days ago i received a series of uMatic tapes, and i found this inside one of them. This is, in my humble opinion, one of the better (if not the better one) [...]]]></description>
			<content:encoded><![CDATA[<p>As many of my friends already know, im working on an online archive of Apple related commercials and institutional videos, so well, some days ago i received a series of <a href="http://en.wikipedia.org/wiki/Umatic">uMatic</a> tapes, and i found this inside one of them.</p>
<p>This is, in my humble opinion, one of the better (if not the better one) examples of clean institutional advertising &amp; branding, and one of those commercials that &#8220;touch your heart&#8221;.<br />
<em>Quick Tip:</em> In recent pre-releases of Mac OS X Leopard, you will find the whole narration for this commercial in the high resolution icon of the &#8220;Text Edit&#8221; application.</p>
<p>I hope you enjoy this, because you wont find a better quality version in the whole web <img src='http://blog.massanti.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /><br />
<span class="info">Please note that you will need a 512kbps internet connection (or faster) in order to watch this video without interruptions.</span></p>
<p>[vidipress mode="rtmp" rtmpid="massanti.com/td_hq" /]</p>
<p> </p>
<blockquote><p><strong>Quote from Wikipedia:</strong> &#8220;Think Different was an advertising slogan created for <a href="http://apple.com">Apple Computer</a> in the late 1990s by the Los Angeles office of advertising agency <a href="http://en.wikipedia.org/wiki/TBWA%5CChiat%5CDay">TBWA\Chiat\Day</a>. It was used in a famous television commercial, several print advertisements, and several television advertisements for Apple products. Apple&#8217;s use of the slogan was discontinued with the start of the Apple Switch ad campaign in 2002. The slogan may have been a play on the venerable <a href="http://en.wikipedia.org/wiki/IBM_Think">IBM Think</a> motto coined by Thomas J. Watson.&#8221;</p></blockquote>
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